Johnson-Grace: March 1994
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Publication Date:
October 02, 1995
Industry:
Technology
Source:
Harvard Business School
Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more quickly than existing technology. In addition to price, Johnson-Grace must consider whether to give AOL exclusivity and whether to encourage AOL to make an equity investment in their company.
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Johnson-Grace: March 1994
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