BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video
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Publication Date:
March 31, 2000
Industry:
Food & Beverage
Industry:
Agriculture
Source:
Harvard Business School
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of headquarters/subsidiary tensions, background for the decision on d’Instinto launch, the Banrock Station versus Kelly’s Revenge decision, and the company’s actual actions/decision and the reasons for them.
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BRL Hardy: Globalizing an Australian Wine Company: Interviews with Steve Millar and Christopher Carson, Video
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