Sugar & Spice Desserts: Strategic Position Defensibility
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Publication Date:
January 13, 2012
Industry:
Hospitality
Source:
Kellogg School of Management
Sugar and Spice and Sparkles are two companies in the high-end cupcake market that have chosen two different competitive and operating strategies. Sugar and Spice has configured its operations to emphasize a high level of customization. Sparkles has a strategy that emphasizes a narrower range of products. Based on data collected by Sugar and Spice, the question is whether its position is at risk. The case focuses on Sugar and Spice and the defensibility of its position using its current operating system. The issue requires students to compare the competitive and operating strategies of both companies and to identify and evaluate the sources of cost differences in their operations.
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Sugar & Spice Desserts: Strategic Position Defensibility
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