Husky Injection Molding Systems

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Publication Date:
May 14, 1999

Industry:
Manufacturing

Industry:
Food & Beverage

Source:
Harvard Business School

Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust growth and record profits in 1996 when competitors attack its core markets. As financial results deteriorate rapidly, founder and CEO Robert Schad must decide how to defend Husky’s traditional markets and whether to expand beyond those markets.

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Husky Injection Molding Systems

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