General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
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Publication Date:
May 06, 1986
Industry:
Food & Beverage
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
Yoplait’s director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test market.
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General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
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