Amazon.com: Evolution of the e-Tailer
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Publication Date:
March 30, 2001
Industry:
Retail & Consumer Goods
Industry:
Technology
Source:
Stanford Graduate School of Business
Describes the evolution of Amazon.com from its inception in 1996 as an online bookseller to its position in 2001 as a globally recognized e-commerce brand. Reviews the evolution of the company’s business model through an interview with the founder and CEO, Jeff Bezos. At its founding, Amazon.com mostly brokered book purchases through its Web site. After five years of phenomenal growth, the company expanded into international markets and added many categories, partners, and physical infrastructure. Examines Amazon’s growth, fueled by the Internet bubble, and looks at how the company coped with increased scrutiny on profitability.
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Amazon.com: Evolution of the e-Tailer
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