La Corpo, Act II: The Second Year

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Publication Date:
July 18, 2008

Industry:
Food & Beverage

Source:
INSEAD

This set of two cases describes how two MBA alumni acquired a long-established business in France, and, despite all their efforts to modernise it, grow it and apply best practices as learned in business school (Case A), finally turned it into a loss-making and cash-bleeding company (Case B).

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La Corpo, Act II: The Second Year

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