InSite Marketing Technology (A)
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Publication Date:
February 03, 2000
Industry:
Retail & Consumer Goods
Industry:
Technology
Source:
Harvard Business School
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
Introduces students to products and services that improve customers’ online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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InSite Marketing Technology (A)
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