Embraer: The Global Leader in Regional Jets
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Publication Date:
July 10, 2000
Industry:
Retail & Consumer Goods
Industry:
Aerospace & Defense
Source:
Harvard Business School
Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer’s first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.
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Embraer: The Global Leader in Regional Jets
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