Crown Cork & Seal in 1989
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Publication Date:
August 09, 2002
Industry:
Manufacturing
Source:
Harvard Business School
Describes the structure and recent trends of the metal container industry, Crown’s successful strategy for competing in the industry, and John Connelly’s leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.
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Crown Cork & Seal in 1989
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