RelayFoods.com
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Publication Date:
August 25, 2011
Source:
Darden School of Business
In less than two years, the founders’ innovative model for addressing last-mile challenges in an online grocery retailing operation was working. Although still consuming cash, the three-month-old pilot expansion to another city was experiencing three-digit monthly sales growth. To date, the company had followed a philosophy of low-cost experimentation, as it explored terrain that had been inhospitable to its predecessors. But now Relay needed to make some changes in its operations strategy.
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RelayFoods.com
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