Marketing Reading: Global Marketing
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
February 26, 2014
Source:
Harvard Business Publishing
Now featuring updated suggested and featured reading sections and new Test Bank questions.
Because of advances in technology, increasing international trade, growing global income levels, and a convergence of consumer tastes, companies worldwide must examine their business strategies and tactics with a global perspective. This Reading introduces a broad array of fundamental concepts and strategies that will enable an understanding of these dynamic changes in the global marketing environment. A Supplemental Reading offers insight into global marketing in the service industry.
This Reading also contains two videos on global marketing topics: “Balancing Tensions between Local and Global Marketing Demands” and “Creating a Novel Product for a Specific Foreign Market.” For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
Marketing Reading: Global Marketing
Research & References of Marketing Reading: Global Marketing|A&C Accounting And Tax Services
Source