Gharpar: The Lean Beauty Start-up: Beauty done Comfortably (A)
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Publication Date:
December 01, 2019
Industry:
Retail & Consumer Goods
Source:
Lahore University of Management Sciences
This case series follows a series of events over the first two years of the life of GharPar (GP), a Lahore-based start-up that provides at-home beauty services for women. It demonstrates the steps taken by the four co-founders in establishing GP as a market leader in its launch market, from idea conception till the critical expansion opportunity two years after launch. This case is intended to help students understand the power of hypothesis-driven entrepreneurship, especially in early-stage start-ups. Through the application of lean start-up logic to the case scenario, which naturally fits into the main caveats of this approach, this case will help students answer questions such as when and if should an entrepreneur carry out MVP testing and market trials, and how the correct time to scale and grow a start-up can be determined. The case also demonstrates the strengths and weaknesses of the sharing economy business model.
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Gharpar: The Lean Beauty Start-up: Beauty done Comfortably (A)
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