Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

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Publication Date:
February 01, 1975

Industry:
Consulting

Source:
Harvard Business School

Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique.

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Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

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