CVS: The Web Strategy
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Publication Date:
December 02, 1999
Industry:
Technology
Industry:
Pharmaceuticals
Industry:
Media
Industry:
Retail & Consumer Goods
Industry:
Healthcare
Source:
Harvard Business School
How should America’s second-largest pharmacy chain respond to the challenge from online drugstores? What threat does the web pose to bricks and mortar distribution of prescription drugs and the other items that make up 50% of a drugstore’s sales? This case describes the purchase of Soma.com by CVS, and its integration into the corporation. A number of tactical questions remain to be answered, and then there is the larger strategic question–why do this at all? Teaching purpose: Issues in the integration of traditional retailing with online channels.
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CVS: The Web Strategy
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