Chateau Qanafar: Starting and Operating a Lebanese Vineyard
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Publication Date:
January 17, 2017
Industry:
Food & Beverage
Industry:
Agriculture
Industry:
Technology
Source:
Ivey Publishing
Chateau Qanafar was a small Lebanese winery, operating as a family business since its inception in 2005. By 2015, Chateau Qanafar had managed to produce one of the best wines of the Middle East and obtain international acclaim. However, despite this success, the company’s founder understood that the general business environment in Lebanon was characterized by many uncertainties related to a weak institutional environment and high political and economic risk. Moreover, Lebanon represented a very small domestic market for wine producers. Chateau Qanafar’s capability to produce well-crafted boutique wine would not be enough to ensure its success in the market. Its founder was also looking to transfer leadership to the next generation of the family. How could the business sustain and grow its operations in the future?
Bettina Bastian is affiliated with American University of Beirut. Randa Salamoun is affiliated with American University of Beirut.
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Chateau Qanafar: Starting and Operating a Lebanese Vineyard
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