Taco Bell–1994
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Publication Date:
May 02, 1994
Industry:
Food & Beverage
Industry:
Retail & Consumer Goods
Industry:
Hospitality
Source:
Harvard Business School
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic changes in organizational structure, culture, human resources, technology, and communications. In redefining its market and “thinking outside the box” in all aspects of its business, Taco Bell hopes to become a “super brand”–transcending not only categories but industries as well.
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Taco Bell–1994
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