Materials Technology Corp.
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Publication Date:
March 03, 1994
Industry:
Consumer Electronics
Source:
Harvard Business School
Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market–advanced microelectronic components–customers from very different markets such as steelmaking and electricians’ hardware approach MTC, offering to pay MTC substantial money to develop and manufacture products for it. This calls into question MTC’s initial market and product strategy.
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Materials Technology Corp.
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