Introducing … The XFL!
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Publication Date:
July 15, 2002
Industry:
Arts & Culture
Industry:
Sports
Source:
Harvard Business School
When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title as the lowest rated sports event in television history. Co-owners WWFE and NBC officially disbanded the XFL on May 10, 2001. What went wrong? How could two seasoned and respected figures in entertainment–WWFE’s Vince McMahon and NBC’s Dick Ebersol–have miscalculated so badly?
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Introducing … The XFL!
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