How to Delight – Not Confuse – Your Customers

How to Delight – Not Confuse – Your Customers I just spent 3 infuriating hours on the phone with a slew of customer service representatives, trying in vain to...

The Brand Report Card

The Brand Report Card It sounds simple: boost your brand equity, and watch profits soar. But many companies stumble in trying to manage their brands’ performance....
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