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Why Satisfied Customers Defect (HBR OnPoint Enhanced Edition) Below are the available bulk discount rates for each individual item when...
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Welcome to the Future of Advertising Insight Center After decades of stasis, all hell is breaking loose in the ad business. With the explosion of...
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The Boundaries Around Your Industry Are About to Change Most obviously, the Internet of Things has the power to profoundly change operations — that’s where...
by | Dec 31, 2020 | Uncategorized
How to Delight – Not Confuse – Your Customers I just spent 3 infuriating hours on the phone with a slew of customer service representatives, trying in vain to...
by | Dec 31, 2020 | Uncategorized
The Brand Report Card It sounds simple: boost your brand equity, and watch profits soar. But many companies stumble in trying to manage their brands’ performance....