Reverse Innovation at Davos

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Publication Date:
February 04, 2011

I was a panelist on a session on Reverse Innovation during the recently concluded World Economic Forum at Davos. The session attracted over 125 CEOs and senior executives. The conventional wisdom is that innovations originate in rich countries and the resulting products are sold horizontally in other developed countries and then sent downhill to developing […]

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Reverse Innovation at Davos

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