Culture Clash in the Boardroom (HBR Case Study and Commentary)
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Publication Date:
September 01, 2011
Liu Peijin is the president of Almond China, a subsidiary of the German company Almond Chemical. Almond China’s joint venture with Chongqing No. 2 Chemical Company, which is currently failing to thrive, involves a clash of views regarding business ethics. The Chongqing executives are chafing under European standards that preclude gifts and commissions-incentives routinely employed by Almond’s competitors. And a huge sale for the joint venture may be at stake. But Liu is thinking of Almond’s reputation and its future business dealings in China. Commentaries by Xu Shuibo, the CEO of TNT Mainland China’s subsidiary TNT Hoau, and Zhang Tianbing, the global vice president and the director of the China Research Center at A.T. Kearney.
This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1109X, and commentary-only, R1109Z.
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Culture Clash in the Boardroom (HBR Case Study and Commentary)
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