DKV Group: Truly Interested in You
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Publication Date:
June 21, 2016
Industry:
Healthcare
Industry:
Financial Services
Source:
IESE
The case describes the Management Through Reputation strategy that DKV Group have been using in the Spanish market. This management strategy has helped the company establish a unique competitive positioning within the crowded health insurance industry, and delivered some of the best growth rates in the market during the past few years. With the help of exhaustive data, the case explains how this management style was developed and implemented within the company, its main characteristics, and how it has transformed the way DKV operates at all levels. The case then moves onto the challenges the company faces in the near future, and whether the current strategy of the company needs to be adapted in order to face them.
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DKV Group: Truly Interested in You
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