The Maggi Noodle Safety Crisis in India (A)
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Publication Date:
February 04, 2016
Industry:
Government
Source:
Harvard Business School
The local government in Delhi has ordered a ban on Nestlé’s flagship product in India – Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe. There is considerable confusion in the media and amongst Nestlé’s customers, and Maggi sales begin to plummet. Other local governments and India’s federal food-safety regulator also consider bans. Nestlé must decide how to respond – options include suing the regulators and withdrawing the product, which could impact up to 25% of Nestlé’s sales in India.
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The Maggi Noodle Safety Crisis in India (A)
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