Novartis (A): Being a Global Leader

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Publication Date:
February 12, 1998

Industry:
Agriculture

Industry:
Pharmaceuticals

Industry:
Healthcare

Source:
Harvard Business School

For the Novartis leaders, the decision to “use stretch budgets again next year” highlights the tension between candor and empowerment and command-and-control, between the new and the old, between high performance and business as usual, between Ciba and Sandoz. Management must decide what kind of company and culture they want to build.

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Novartis (A): Being a Global Leader

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