Adaptive Engineering, LLC

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Publication Date:
August 21, 2011

Industry:
Retail & Consumer Goods

Industry:
Technology

Source:
Harvard Business School

The owner and CEO of Adaptive Engineering was facing an important decision: should he focus on rebuilding its core professional services business which had generated significant revenue and cash flow over the past several years, or should he focus on developing and marketing licensed software which had been under development for several years but had yet to become profitable.

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Adaptive Engineering, LLC

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