RollUP Solutions Incorporated: Going to Market
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Publication Date:
June 26, 2018
Industry:
Healthcare
Source:
Ivey Publishing
In early July 2017, the shareholders of RollUP Solutions Incorporated (RollUP), a social enterprise in London, Ontario, had just received great news about a partnership with Goodwill Industries International Inc. that would result in process efficiencies and business growth for RollUP. RollUP collected used mobility devices from long-term care homes, upcycled the devices, and sold them to consumers at discounted prices. Before launching their online sales channel and implementing their new sourcing and upcycling process, the shareholders needed to make key marketing decisions such as selecting a target market, price, and promotional methods.
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RollUP Solutions Incorporated: Going to Market
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