Mars, Incorporated: Building an Innovation System
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Publication Date:
February 23, 2010
Industry:
Food & Beverage
Source:
IMD
The case describes the journey of Gilles Morel, the VP of Mars Central Europe, as he tries to build a culture of innovation within the organization. It becomes clear that the challenge is not simply about building the proper infrastructure and systems. it is also about getting people to commit to Mars’ innovation agenda. How can Gilles Morel make innovation everyone’s job?
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Mars, Incorporated: Building an Innovation System
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