Federal Express (B)
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Publication Date:
August 08, 2002
Industry:
Transportation
Source:
Harvard Business School
Federal Express is a small-package airline operating throughout the United States. After initial heavy losses, it is now profitable. Management is examining the services offered by the firm and believes that there is great potential for “Courier Pak,” an overnight document delivery service with presently limited sales. Emphasizes product line policy and market analysis.
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Federal Express (B)
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