Hilti France: Strategy Implementation (A)

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Publication Date:
January 01, 2000

Industry:
Retail & Consumer Goods

Source:
IMD

Hilti France has the challenge to increase its sales and profitability as part of Hilti’s Champion 3C strategy. It has three key market segments: upper, middle, and lower. Alain Baumann, the managing director, must decide how to prioritize his opportunities.

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Hilti France: Strategy Implementation (A)

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