Alpha Gearing Systems Shanghai Co. Ltd.
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Publication Date:
April 28, 1999
Industry:
Automotive
Source:
Ivey Publishing
Examines the relationship between management at Alpha Shanghai and San Yu Mopeds, a large Chinese moped producer, and a customer which Alpha Shanghai had hoped would become one of their largest. Specifically, the case focuses on the general manager’s influence on the organization’s communications strategy and the extent to which it was a departure from “typical” supplier relationships in China. The case poses the issue of to what extent the failure in the relationship was a function of the general manager’s lack of exposure to doing business in China, and/or an insensitivity to local customs and business practices. By examining these issues, the students will learn to appreciate how culturally specific communication patterns are, as well as what societal and cultural assumptions affect the behavior, attitudes, and communication patterns within the organization, and between the organization and its local partners, suppliers, and strategic alliances.
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Alpha Gearing Systems Shanghai Co. Ltd.
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