Options for 404 Error Tracking
Here are just some of the tools to track your 404 errors. If you decide, as a webmaster, that it’s time to take action against pesky 404 errors, than one of these four sites will help you get started.
Co-Authored by Mary Peng, SEO specialist at Accession Media
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
Some really good information here. At the moment I use Google Analytics for the websites I develop just because I’m used to it, but I will have to have a look at these other sites. I’ve also started to add custom 404 error pages to my sites so at least if one does occur, the user will get a nicer looking 404 page instead of the standard one.
Couldn’t you set up a separate profile for 404 in google analytics so it doesn’t skew your other site data?
Our new product, SEOversite, has 404 error tracking and repair as part of the application features. This specific feature tracks how many times a certain URL results in a 404 error. We allow the user to then redirect the URL using 301 or 302 redirects to another page within your website, all completed through a simple 3 step wizard.
SEOversite also offers missing keywords and descriptions alerts site wide (which you can fix within the interface), redirecting URLs and finding unique keywords from your website content and user search queries. SEOversite works with any existing CMS, or even without one.
SEOversite is currently evaluating customers for private beta.
oh. i didnt know you can actually track 404 errors. i’m so not a techie person. lol.
You can also send 404s to a page where you can capture all the error data and store it in a database, including which page was requested, what the particular error was, and then display some useful information, like a predictive sitemap, search function or both.
Using Analytics to track 404 incidences is nice, but you can do a lot more proactively.
If you use the Google Analytics approach, then it can be useful to set up a profile in which you have the 404 page as goal.
You can then:
1. Easily keep track of the ‘conversion’ rate for the goal and spot any unusual trends.
2. Use the ‘reverse goal path’ where relevant if the referring link is on your site and you’d like to know how people got there. (The reverse goal path report shows the last 4 pages before the goal was reached. It’s not as good as a funnel report for things like a checkout, but comes into its own in cases like this where you have no idea what the preceding stages will be.)
Don’t trust any external service if it comes to 404. Your best bet are apache access and error logs.
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