Focus on Your Core Community
Eric Brown has (30) years in the Multi-Family Apartment Business having built and developed over 17,000 apartment units, both market rate, luxury and tax credit apartments. Having started Urbane Apartments in 2003 after leaving a lengthy stint as a Senior Vice President at Village Green Companies, a national apartment developer, Eric decided he wanted to create wealth, and set out from Corporate America on his own and created Urbane Apartments in Royal Oak, MI.
This is a great lesson for companies that want to blog. Offer something of value to your (potential) customers. My gripe is that they could probably do even better if they got rid of the hard-to-read blue text on black background.
This is intriguing, but I don’t understand how this is actually benefiting Eric’s business. By tagging the blog posts with terms like “birmingham mi apartments”, the blog does bring in traffic for relevant terms despite the content not being directly relevant to the business.
But the blog doesn’t connect visually or textually to the business site. Sure, it’s a folder on the domain, but how many visitors will connect that? And there’s no prominent call to action to bring people from the blog to the business home page.
So I don’t see much evidence of branding or direct response benefit from this blog.
What I can envision is that this content has boosted the domain’s pagerank, which of course would be good for the non-blog pages.
This is very informative and my company also as a blog related to real estate
Now will target on my community
The advice is valuable to the companies to understand their business strategies and design their business site.
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