Ads and Analytics All Round
Most of our big stories this week revolve around ads and analytics. Search Engine Land talks about how Google’s AdWords now integrates images into search results; the example used is products from Blue Nile. According to Yahoo!’s blog, you are now able to geotarget your Yahoo ads by country, city or zip code, and Search Engine Roundtable announces the integration of AdSense with Google Analytics. Plus, Google analytics has added new features like advanced segmentation, customer reports, motion charts and more. Check out the video for information on Microsoft’s LiveSearch Webmaster Central forum and the importance of online reviews.
Video blogger Sage Lewis keeps you up to date with what’s hot in the world of search marketing and social media.
Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.
SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.
By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock’s clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.
SageRock Inc. – The Digital Marketing Agency
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