Sales Cycle & Go-To-Market Strategy

The term “Sales Cycle” refers to the steps a customer undertakes before he or she decides to buy a product. In its simplest form, sales cycle has two sequential steps....

Equity Financing Stages for Startups

It is rarely possible for startups to raise sufficient capital to kick-start their operations, launch products and break even. Although a ‘one-time investment’ strategy is theoretically...
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