The success of a new business depends a lot on
entrepreneurs ability to attract clients and get them to remain loyal to
the business.
Entrepreneur
marketing used to attract clients needs to do more than just attract “one-of”
clients. It should be able to sustain their interest in the company and get them
to remain brand loyal.
One way to build brand loyalty for a new business is by offering discounts or frequent
check-ups. This works very well for a new retail business. For example, a landscape
artist can offer semi-annual check-ups on gardens for free. This is bound to get
a new client to remain loyal to the
new business.
Another way to attract and retain clients to new businesses is by offering attractive
discounts. Entrepreneurs should give returning customers a discount that they can
use on subsequent buys. If the discounts are large enough than customers are bound
to remain loyal to the products of the new business
ventures.
Small business owners need to use the Internet effective for marketing the new business
venture and ensuring brand loyalty. One of the most effective entrepreneur marketing
techniques that have been used recently is social marketing. By allowing customers
to write reviews about products on social networking sites,
entrepreneurs help build a lasting relationship with their customers.
Entrepreneurs also need to make things interesting for their customers. Invariably
all customers get bored, however, a small gift card from the entrepreneur of a new
business goes a long way in sustaining the customer.
These days it is important for entrepreneurs of all new businesses to have a professional
looking website. This will attract more customers to browse products on the website.
In addition, the business will benefit from the addition of a shopping cart to the
website.
As more individuals do a considerable amount of their shopping online, having a
shopping cart in the website of a new business makes a lot of sense. However, the
entrepreneur of the new business needs to ensure that he or she has suitable customer
service to support the shopping cart.
Other successful entrepreneur marketing tools are podcasts and blogs. Since both
these mediums are so interactive, it allows the entrepreneur to build an immediate
relationship with the client.