If you are the owner of several New Businesses
and consider web design to be an aspect you can afford to overlook, then do read
below and see if your opinion remains intact. The most new businesses consider the
process of designing their website as unimportant, and think that the cheaper solutions
out there are wise decision, since they can focus those funds on more important
ventures. New Businesses often use free hosting, a lousy web interface, add their
content and expect to see their pockets filling up with cash.
The same way you cannot host a store in your back yard and expect those profits
to come rolling in, you cannot expect a website which is not designed under certain
guidelines perform well.
New Businesses owners need to follow a few steps in order to establish their
online presence. Firstly, they need to hire a web designer so that the layout of
the website is appealing to visitors. Your website is a business card, and the same
way people look down upon a person with his contact details written on a napkin,
the same way they will not take a person with an unattractive website that seriously.
New Businesses need to also make sure that their site is frequently updated with
fresh content and that you can rely on the web designer on a long term basis. Hand
your URL out to everyone you know. There is no point in having an online presence
if people are not aware of it. The step of choosing a web designer you can count
on for the future is an important step which is overlooked by most
New Businesses.
They think that they can get away with hiring just any designer or hiring the brother
or sister of an offline contact as a personal favor, only to see that the quality
of their website is not what they had expected it to be and that the designer is
not interested in offering support. While at first sight it may seem that these
people are getting a bargain by hiring a cheap designer or even someone which works
for free, in the end they might find out that they are losing far more than what
they could have spent on a quality designer.
New Businesses need to have the domain name registered by their owners.
Do not let your web designer register your domain or you might be facing the unpleasant
surprise of finding out that you have lost control over that domain name due to
some misunderstanding.
New Businesses must not have a website and just leave it there. Even if
you think that you have added all of the information needed, that is not necessarily
true. Try to constantly come with something new, try to constantly update your site
in one form or another.
It will keep your visitors coming back, and that is important for all New Businesses,
and you will also be visited by the search engines more often. And the extra exposure
a good placement in search engines can give to New Businesses is worth it. Treat
your website like you would any other aspect of one of the
New Businesses you are running and success is almost guaranteed. Don’t,
and it will impact your business in a way you do not want it to and result in unnecessary
headaches in the future.