Small Business Marketing – All Marketing information you ever need

This is a brief, simple, but elegant book that is an eye opener for those of us who grew up with notions like: "Work is serious, let’s have no fooling around!" or "Profit is ‘the only’ way to measure business success."

The story is told in the context of a familiar business departmental crisis. Traditional management processes have failed and those who tried to implement change left convinced that conditions would never improve in that department (nicknamed the "Toxic Energy Dump").
A new departmental manager is assigned; she must find and implement new solutions or suffer the burden of defeat experienced by her predecessors.

Serendipitously, during her lunch break, she discovers a fish market that does not fit preconceptions for that environment most of us would have, i.e., hard, tedious work under unpleasant, uncomfortable conditions. What she does experience is a group of people who are totally involved with their customers, having a lot of fun, and selling lots of fish!
She asks one of the fishmongers about how they do this. And so begins the odyssey that uncovers the four key lessons she applies to turn her department around. I believe that these lessons are cornerstones for success both at work and in personal life. The lessons may seem simple and obvious, but they are based the deep needs we all have to feel that we matter, to contribute to others, and to enjoy our work.

I attended the first "Fish Camp" in Minneapolis that Steve Lundin and his associates facilitated (they did a great job); I left with the lessons contained in this book. I have discussed these lessons with almost all of the executives I currently coach and have concluded, from their comments, that they both appreciate and apply these insights with success in their work/personal lives and settings. This book is a useful tool in helping people, and groups of people, reframe how they see their work; many discover that they can find enjoyment and satisfaction in their ordinary day-to-day work lives.

Fish is simple. The book espouses 4 principles that are simple to understand yet often missing in most workplaces. Reading this book will help any business leader/manager look for ways to involve their employees in making their jobs fun and enjoyable and thereby a place they want to be. I manage the accounting and finance areas of my organization and I purchased Fish for all my employees. We have begun meeting and discussing ways to apply the principles found in Fish, the first dealing directly with the employee and their attitude when they walk in the door. The attitude they bring to work will effect their day and the effect the people around them. Fish leads you from helping your employees understand the importance of their attitude to helping them make the workplace vibrant and enjoyable for everyone. There are a million books in the marketplace telling you how to make your employee’s lives easier. Fish tackles the concept that the employee is responsible for taking the first step to make the organization a great place. Too often, we are told the company makes the people. The fact is, the people make the company. Fish will help you decide whether to allow your people to languish or lead them to a better and happier life and job.