What Do An English Pub and Social Media Have in Common?
Quite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing’s Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub.
Focusing in on issues like personal ownership, an environment built for conversation and a lack of distraction; Matt explains why social media marketers need to think like Pub owners to make sure they’re building the type of environment that leaves consumers open to new ideas.
He makes some great points. Among them:
Of course in reading Matt’s full list, I can’t help but think he missed one key point.
So I’ll add point number 9 myself.
9. Respect the Locals or Risk Starting a Brawl
Any time you have a spot like a pub with “locals” who feel a sense of ownership of the gathering place and each other, you have to show a little respect for the established community. While it’s perfectly fine to visit new pubs, having a little tact and not insulting the locals is generally a good idea. Not respecting the community by popping in to sell insurance or vacuum cleaners is an insult to the purpose of the pub.
Observation: Don’t go storming into an established community and spout off about things you don’t understand. Also understand the need for a super, SUPER soft sell when it comes to social media. Barging in to the conversation to hock your wares is not going to go over well. It’s a good way to make a bad impression and you could find yourself in a brawl.
Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.
So true. I lived in England for 12 years with my English husband, and the hub of our social life was our ‘local’, the Weyhill Fair in Andover.
We live in California now, and miss that type of place to go and hang out. And you may as well laugh, ladies, because it’s true: football, the pub, the wife.
I’m just getting started with social networking, so I’ll keep this article in mind.
Loved it, thanks, Matt
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