Key Steps to Promote Your Website

Preparation for the search engines
Choose right keyphrases and optimize web pages according to your key-phrases selection. Well chosen keyphrases and optimized web pages will attract the major search engines and directories to index your site properly and favorably.

Link Exchange
Establish plenty of quality, relevant links to your site. Link popularity is an important factor in the ranking algorithm of search engines such as Google. Approach websites in your industry (indirect competitors, suppliers or vendors) and ask for a link, or offer to exchange links. Goggle will find your site before you submit yours if you have strong link popularity from the beginning.

Submit your site to the major search engines
If you don’t have many inbound links, it’s a good idea to let the search engines know about your site by submitting it. This should be done only after your site is completely ready. Search engine submissions can be a time consuming job because they have a different form and procedure to accept your submission. You can hire an internet marketing company/software to do this automatically but it’s recommended that you do it manually.

Buy targeted traffic
Spending some money on pay-per-click ads or newsletter ads can be very effective as they drive very targeted traffic. You market your site to the very people searching for your product or service. As long as your ads campaigns are designed well, your ROI will be excellent.

Keep track of your site’s standings
Keep an eye on your site’s performance including the major search engines’ rankings and targeted ads outcome. Check into your key-phrase rankings and return on investment increase/decrease and decide what to keep and what to improve. Charting your progress is a significant job to have your site known on the Internet.

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

Key Steps to Promote Your Website

Preparation for the search engines
Choose right keyphrases and optimize web pages according to your key-phrases selection. Well chosen keyphrases and optimized web pages will attract the major search engines and directories to index your site properly and favorably.

Link Exchange
Establish plenty of quality, relevant links to your site. Link popularity is an important factor in the ranking algorithm of search engines such as Google. Approach websites in your industry (indirect competitors, suppliers or vendors) and ask for a link, or offer to exchange links. Goggle will find your site before you submit yours if you have strong link popularity from the beginning.

Submit your site to the major search engines
If you don’t have many inbound links, it’s a good idea to let the search engines know about your site by submitting it. This should be done only after your site is completely ready. Search engine submissions can be a time consuming job because they have a different form and procedure to accept your submission. You can hire an internet marketing company/software to do this automatically but it’s recommended that you do it manually.

Buy targeted traffic
Spending some money on pay-per-click ads or newsletter ads can be very effective as they drive very targeted traffic. You market your site to the very people searching for your product or service. As long as your ads campaigns are designed well, your ROI will be excellent.

Keep track of your site’s standings
Keep an eye on your site’s performance including the major search engines’ rankings and targeted ads outcome. Check into your key-phrase rankings and return on investment increase/decrease and decide what to keep and what to improve. Charting your progress is a significant job to have your site known on the Internet.

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

Get Your Blog Google Top-Ranked

How well does your blog rank on Google? Most bloggers would like to have their postings top-ranked in the Google search result pages.

Here are some essential tips to get you blogs top-ranked on Google.

– Choose a blog platform that can be easily extensible and have a lot of featured plug-ins. WordPress is one of the most popular blogging software these days. It’s an open-source platform that people fix bugs and add new features and plug-ins every day.

– Add FeedBurner to manager RSS feeds and email subscription as how many regular readers your blog has seems a significant factor when Google determines the ranking.

– Use social networking sites to broadcast your new postings such as MyBlogLog, Facebook, BlogCatalog, Technorati and more.

– Sign up Google Analytics and sync up Google Sitemap plug-in. Google Analytics is a great tool that’s free and efficient to keep track of visitors, search queries, bounce rate and more.

– Use tags and categories for your postings. Make sure tags and categories include keywords that you’d like to promote.

– It’s not guaranteed, but try to submit your blogs to free web directories such as Dmoz.

– Respond to comments. It shows that you’re a human who shares similar issues or opinion. Sometimes it can be necessary to respond to the comments especially when visitors’ comments go other direction that that you intended to. Jump in and “guide” them in the way that you originally wanted. Also, it’s a polite thing that you respond to users’ comments.

– Consider adding ads such as Google AdSense or individual affiliate ads only when you have established a good amount of traffic amount. When using affiliate ads, carefully select which ads to promote. They should be relevant to the content of your postings.

– Cross link within your postings using the keywords. Related or similar postings can be helpful in reducing visitors’ bounce rate.

– Be natural. The time to post a new article doesn’t have to be the same every time. Actually it looks suspicious as a cron activity.

Most importantly, keep blogging. Write an intriguing and unique content. Build credibility by showing your expertise in the postings.

Technologies behind Google ranking of your blogs

By Taiwan Carol, February 21, 2009 @ 7:12 am

Thanks for sharing!

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

Get Your Blog Google Top-Ranked

How well does your blog rank on Google? Most bloggers would like to have their postings top-ranked in the Google search result pages.

Here are some essential tips to get you blogs top-ranked on Google.

– Choose a blog platform that can be easily extensible and have a lot of featured plug-ins. WordPress is one of the most popular blogging software these days. It’s an open-source platform that people fix bugs and add new features and plug-ins every day.

– Add FeedBurner to manager RSS feeds and email subscription as how many regular readers your blog has seems a significant factor when Google determines the ranking.

– Use social networking sites to broadcast your new postings such as MyBlogLog, Facebook, BlogCatalog, Technorati and more.

– Sign up Google Analytics and sync up Google Sitemap plug-in. Google Analytics is a great tool that’s free and efficient to keep track of visitors, search queries, bounce rate and more.

– Use tags and categories for your postings. Make sure tags and categories include keywords that you’d like to promote.

– It’s not guaranteed, but try to submit your blogs to free web directories such as Dmoz.

– Respond to comments. It shows that you’re a human who shares similar issues or opinion. Sometimes it can be necessary to respond to the comments especially when visitors’ comments go other direction that that you intended to. Jump in and “guide” them in the way that you originally wanted. Also, it’s a polite thing that you respond to users’ comments.

– Consider adding ads such as Google AdSense or individual affiliate ads only when you have established a good amount of traffic amount. When using affiliate ads, carefully select which ads to promote. They should be relevant to the content of your postings.

– Cross link within your postings using the keywords. Related or similar postings can be helpful in reducing visitors’ bounce rate.

– Be natural. The time to post a new article doesn’t have to be the same every time. Actually it looks suspicious as a cron activity.

Most importantly, keep blogging. Write an intriguing and unique content. Build credibility by showing your expertise in the postings.

Technologies behind Google ranking of your blogs

By Taiwan Carol, February 21, 2009 @ 7:12 am

Thanks for sharing!

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

How to Get Google Top Ranking

Getting high rankings in Google’s search result pages will make a big difference for your business. It is said that there are about two hundred plus factors that control rankings in Google search result pages. Here are the most important factors selected for Google top rankings.

1. Title Tag
Title tag is one of the most important factors for search engine rankings. Don’t make it all the same through your web pages. Title tag should contain target keywords that are relevant for each page. It is recommended that the title starts with target terms and phrases.

If your company is already well-known, you can add your company name or brand to the end of the title. But don’t make titles too long.

2. Incoming Links
Build relevant links as many as possible. If possible, go with deeper links. It means that you should try to build incoming links from web pages of a site, rather than from its homepage. In most cases, web pages under categories have more specific and detailed information than a home page.

Link quantity is also important but drop it if the content is not relevant. It is believed that bad links can actually damage your rankings.

Try to build more links by actively participating in social media sites. Read more about practicing social media marking.

The reason Google and other major search engines consider links as a very important factor is because they think your website must have content worthy for other people to link. So it’s about how much good quality content your website has. Follow the right ways in building incoming links, always keeping this in mind. Simply, there are no short cuts!

3. Absolute Path for Internal Links
Absolute Links mean that you use full URL for links.

Absolute link:
http://www.free-ebusinesshelp.com/se-optimization/get-top-google-ranking.html

Relative link:
/se-optimization/get-top-google-ranking.html

When the Googlebot reads links of your website, it doesn’t add your domain to your relative links. All it reads is ‘ /se-optimization/get-top-google-ranking.html’, not ‘ http://www.free-ebusinesshelp.com/se-optimization/get-top-google-ranking.html’.

4. Anchor Text of Links
Anchor text is the text within the hyperlink that you click on to move to a linked page. Place your target keywords in anchor texts, instead of the words like ‘Click here’, or ‘More information?’.

5. Keywords and Links in Body Content
Keep the linked text as low as 1% of the total text of your main content of a web page. Place your targeted keywords in the visible text. (Don’t hide them using tiny fonts or background colors.) Don’t repeat the same keywords over and over. Instead, use similar keyword phrases.

6. Keywords in H1 Tag
Place your keywords using H1 tag, if possible, at the beginning of the web page.

7. Keywords in Domain
Having your target keywords in your domain helps rank better when your domain name is used as an anchor text for inbound links from other web sites.

8. 404 Page (Page Not Found)
Create a custom 404 page that looks like any of your web pages. This redirects search engine robots to another page of your website when they run into “roadblock” – default 404 page – with no links to follow.

Visitors will get benefits from a custom 4004 page, too. For example, there is a user who has spent 5 to 10 minutes looking for “laptop case”. The user spots your website in a search engine result page and clicks on it, thinking he or she can buy “nobrand laptop case”. But the page was removed from your web site and the user is greeted only by a boring, inefficient default web-server 404 page.

A custom 404 page with essential links of your web site will look a lot more user-friendly. The user definitely will like this kind of 404 page better.

9. Out-bound Links to Authority Sites
Place out-bound links to the site that are authoritative and relevant. This actually helps performance in search engine result pages. But don’t have too many of them. Make sure that they are relevant to your content and you place relevant anchor text to link them. Remember to check the out-bounding link validity periodically.

10. Other factors

Positive Factors for High Google Ranking
Domain extension: gov, org, edu are favored by Google.
Hyphens in URL: If there are one or two for separate keywords, it’s good.
Length of URL: Keep it as short as possible.
File size: Try not to exceed 100K.
Freshness: Fresh contents and links are preferred.
Site age: The older, the better.

Negative factors for high Google ranking
Flash
Frames
Too much JavaScripts
Lots of Images without ALT texts.
Too much repetition of keywords.
Outbound links to bad web sites.
Immediate redirection using Meta tags
Pixel link: Don’t hide links with single pixel image.
Copyright violation (copying content and images without permissions)

Positive non-webpage factors
Listed in directories such as DMOZ and Yahoo! Directories
Sitemap

Negative non-webpage factors
Zero incoming link

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

How to Get Google Top Ranking

Getting high rankings in Google’s search result pages will make a big difference for your business. It is said that there are about two hundred plus factors that control rankings in Google search result pages. Here are the most important factors selected for Google top rankings.

1. Title Tag
Title tag is one of the most important factors for search engine rankings. Don’t make it all the same through your web pages. Title tag should contain target keywords that are relevant for each page. It is recommended that the title starts with target terms and phrases.

If your company is already well-known, you can add your company name or brand to the end of the title. But don’t make titles too long.

2. Incoming Links
Build relevant links as many as possible. If possible, go with deeper links. It means that you should try to build incoming links from web pages of a site, rather than from its homepage. In most cases, web pages under categories have more specific and detailed information than a home page.

Link quantity is also important but drop it if the content is not relevant. It is believed that bad links can actually damage your rankings.

Try to build more links by actively participating in social media sites. Read more about practicing social media marking.

The reason Google and other major search engines consider links as a very important factor is because they think your website must have content worthy for other people to link. So it’s about how much good quality content your website has. Follow the right ways in building incoming links, always keeping this in mind. Simply, there are no short cuts!

3. Absolute Path for Internal Links
Absolute Links mean that you use full URL for links.

Absolute link:
http://www.free-ebusinesshelp.com/se-optimization/get-top-google-ranking.html

Relative link:
/se-optimization/get-top-google-ranking.html

When the Googlebot reads links of your website, it doesn’t add your domain to your relative links. All it reads is ‘ /se-optimization/get-top-google-ranking.html’, not ‘ http://www.free-ebusinesshelp.com/se-optimization/get-top-google-ranking.html’.

4. Anchor Text of Links
Anchor text is the text within the hyperlink that you click on to move to a linked page. Place your target keywords in anchor texts, instead of the words like ‘Click here’, or ‘More information?’.

5. Keywords and Links in Body Content
Keep the linked text as low as 1% of the total text of your main content of a web page. Place your targeted keywords in the visible text. (Don’t hide them using tiny fonts or background colors.) Don’t repeat the same keywords over and over. Instead, use similar keyword phrases.

6. Keywords in H1 Tag
Place your keywords using H1 tag, if possible, at the beginning of the web page.

7. Keywords in Domain
Having your target keywords in your domain helps rank better when your domain name is used as an anchor text for inbound links from other web sites.

8. 404 Page (Page Not Found)
Create a custom 404 page that looks like any of your web pages. This redirects search engine robots to another page of your website when they run into “roadblock” – default 404 page – with no links to follow.

Visitors will get benefits from a custom 4004 page, too. For example, there is a user who has spent 5 to 10 minutes looking for “laptop case”. The user spots your website in a search engine result page and clicks on it, thinking he or she can buy “nobrand laptop case”. But the page was removed from your web site and the user is greeted only by a boring, inefficient default web-server 404 page.

A custom 404 page with essential links of your web site will look a lot more user-friendly. The user definitely will like this kind of 404 page better.

9. Out-bound Links to Authority Sites
Place out-bound links to the site that are authoritative and relevant. This actually helps performance in search engine result pages. But don’t have too many of them. Make sure that they are relevant to your content and you place relevant anchor text to link them. Remember to check the out-bounding link validity periodically.

10. Other factors

Positive Factors for High Google Ranking
Domain extension: gov, org, edu are favored by Google.
Hyphens in URL: If there are one or two for separate keywords, it’s good.
Length of URL: Keep it as short as possible.
File size: Try not to exceed 100K.
Freshness: Fresh contents and links are preferred.
Site age: The older, the better.

Negative factors for high Google ranking
Flash
Frames
Too much JavaScripts
Lots of Images without ALT texts.
Too much repetition of keywords.
Outbound links to bad web sites.
Immediate redirection using Meta tags
Pixel link: Don’t hide links with single pixel image.
Copyright violation (copying content and images without permissions)

Positive non-webpage factors
Listed in directories such as DMOZ and Yahoo! Directories
Sitemap

Negative non-webpage factors
Zero incoming link

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

SEO Tools – Search Engine Optimization Resources & Tools

Helpful web resources and tools that you can use for search engine optimization.

– Forums
Forums can be very beneficial not only because you can find answers for web development questions but also because it may bring your site more traffic. Don’t forget to be helpful as well by posting relevant articles or leaving answers and comments.

Here are some great webmaster forums.

Digital Point Forums
Very popular forum. Questions are generally answered promptly. The main categories this site covers are search engines, marketing, business, design & development, product and tools and so on.

SitePoint Forums
This site provides many forums where webmasters can ask questions about website programming, website development & design, hosting, advertising and so on.

Webmaster World
This forum also covers a lot of website development related categories. Check the forum index on the left side menu to locate the area that you’re interested in.

Webmaster Talk
Categories that this forum covers: coding (HTML, CSS, PHP, ASP, JavaScript and more), website design and graphic, web administration(hosting, domain names, database, server, and more), search engine(Google, web directories, blogging, and more), Internet marketing and business(advertising, ecommerce, content, and more) and other webmaster related topics.

– SEO Resource Sites
SitePro News
This site focuses on website promotion, Search Engine Optimization, blogging, design and marketing.

Sitepoint
This site provides a variety of web design articles, tutorials and information through articles, blogs and forums.

– SEO Tools
Wordtracker: Wordtracker by wordtracker.com is a powerful keyword analysis tool used by a great number of webmasters. It offers hundreds of millions search queries with which you can build keyword lists for pay per click advertising and web page search engine optimization for your site.

Its annual subscription fee is $329 and monthly subscription $59 as of April, 2008. If you have one domain, maybe you can take advantage of free 7 day trial. If you have several domain, or you have enough budget, annual subscription will bring you valuable keyword solutions.

Keyword Suggestion Tool: This tool from tools.seobook.com is a free tool that suggests possible target keywords.

Keyword Density Tool: This tool provides the percentage of occurrence of the given keywords in the given web site pages. Use this tool to properly manage the density for the targeted keywords of your web pages.

Keyword Verification by Marketleap
http://www.marketleap.com/verify/
This tools shows if your web site is in the top three pages of a search engine result for a specific keyword. It’s really a cool tool that you can check how well your site is doing with major keywords. Test search engines are Google, MSN, Yahoo and Ask.com.

Link Popularity Check by Marketleap
http://www.marketleap.com/publinkpop/
You check check how many inbound links that your site has. You can also compare your site popularity with main competitor sites of yours.

Page Strength
http://www.seomoz.org/page-strength
This tool provides information about webpage visibility and potential strength to rank in search enginges.

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

SEO Tools – Search Engine Optimization Resources & Tools

Helpful web resources and tools that you can use for search engine optimization.

– Forums
Forums can be very beneficial not only because you can find answers for web development questions but also because it may bring your site more traffic. Don’t forget to be helpful as well by posting relevant articles or leaving answers and comments.

Here are some great webmaster forums.

Digital Point Forums
Very popular forum. Questions are generally answered promptly. The main categories this site covers are search engines, marketing, business, design & development, product and tools and so on.

SitePoint Forums
This site provides many forums where webmasters can ask questions about website programming, website development & design, hosting, advertising and so on.

Webmaster World
This forum also covers a lot of website development related categories. Check the forum index on the left side menu to locate the area that you’re interested in.

Webmaster Talk
Categories that this forum covers: coding (HTML, CSS, PHP, ASP, JavaScript and more), website design and graphic, web administration(hosting, domain names, database, server, and more), search engine(Google, web directories, blogging, and more), Internet marketing and business(advertising, ecommerce, content, and more) and other webmaster related topics.

– SEO Resource Sites
SitePro News
This site focuses on website promotion, Search Engine Optimization, blogging, design and marketing.

Sitepoint
This site provides a variety of web design articles, tutorials and information through articles, blogs and forums.

– SEO Tools
Wordtracker: Wordtracker by wordtracker.com is a powerful keyword analysis tool used by a great number of webmasters. It offers hundreds of millions search queries with which you can build keyword lists for pay per click advertising and web page search engine optimization for your site.

Its annual subscription fee is $329 and monthly subscription $59 as of April, 2008. If you have one domain, maybe you can take advantage of free 7 day trial. If you have several domain, or you have enough budget, annual subscription will bring you valuable keyword solutions.

Keyword Suggestion Tool: This tool from tools.seobook.com is a free tool that suggests possible target keywords.

Keyword Density Tool: This tool provides the percentage of occurrence of the given keywords in the given web site pages. Use this tool to properly manage the density for the targeted keywords of your web pages.

Keyword Verification by Marketleap
http://www.marketleap.com/verify/
This tools shows if your web site is in the top three pages of a search engine result for a specific keyword. It’s really a cool tool that you can check how well your site is doing with major keywords. Test search engines are Google, MSN, Yahoo and Ask.com.

Link Popularity Check by Marketleap
http://www.marketleap.com/publinkpop/
You check check how many inbound links that your site has. You can also compare your site popularity with main competitor sites of yours.

Page Strength
http://www.seomoz.org/page-strength
This tool provides information about webpage visibility and potential strength to rank in search enginges.

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

Search Engine Robots and Spiders

What are search engine robots?
Search engine robots, crawlers or spiders are automated agents that search engines run to index numerous Internet web pages. These search engine agents visit websites, navigate websites and read data of web pages by following links or leads from one website to another.

The functionality of these robots or spiders are very limited. There won’t be any kind of magic practice to make your website get a top rank in search engine result pages with these robots. All that search engines robots do is reading and making a copy of information of meta tags, a page title and textual content of web pages. Search engines index these later. To make your site get a good rank in search results, what’s needed is search engine optimization. Web crawlers won’t miss out your important content if your web site is optimized for search engines.

Controlling search engine spiders or robots
We can still control the behaviors of search engine robots to a certain degree.

– Not indexing
By editing “robots.txt”, you can make robots not access certain pages or directories using robots.txt.

(’*’ refers to all agents)

(Note, this access management can be done through meta tags of web pages. You can manage individual pages by using meta tags.)

– Blocking bad crawlers
You can block harmful crawlers from indexing your website.

(’/’ means to block the whole site)

– Controlling multiple robots
You can control many robots at a time.

– Where should I put the robots.txt file?
Place it in the root directory of your website.

– Things to consider
The robots.txt file is placed under the root directory of a domain and can be accessed by anyone. You can just type “http://www.mydomain.com/robots.txt” to look at a site’s robots file. Because of security concern, you may want to consider removing all links to the directories that you don’t want robots to crawl or people to check out, instead of putting them explicitly in robots.txt by using “disallow”. Robots or spiders won’t access unlinked pages. Removing links to those directories can be better than using “disallow” in robots.txt.

– Useful links
List of Search Engine Robots, Spiders and Cralwers
How to write robots.txt

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating

Search Engine Robots and Spiders

What are search engine robots?
Search engine robots, crawlers or spiders are automated agents that search engines run to index numerous Internet web pages. These search engine agents visit websites, navigate websites and read data of web pages by following links or leads from one website to another.

The functionality of these robots or spiders are very limited. There won’t be any kind of magic practice to make your website get a top rank in search engine result pages with these robots. All that search engines robots do is reading and making a copy of information of meta tags, a page title and textual content of web pages. Search engines index these later. To make your site get a good rank in search results, what’s needed is search engine optimization. Web crawlers won’t miss out your important content if your web site is optimized for search engines.

Controlling search engine spiders or robots
We can still control the behaviors of search engine robots to a certain degree.

– Not indexing
By editing “robots.txt”, you can make robots not access certain pages or directories using robots.txt.

(’*’ refers to all agents)

(Note, this access management can be done through meta tags of web pages. You can manage individual pages by using meta tags.)

– Blocking bad crawlers
You can block harmful crawlers from indexing your website.

(’/’ means to block the whole site)

– Controlling multiple robots
You can control many robots at a time.

– Where should I put the robots.txt file?
Place it in the root directory of your website.

– Things to consider
The robots.txt file is placed under the root directory of a domain and can be accessed by anyone. You can just type “http://www.mydomain.com/robots.txt” to look at a site’s robots file. Because of security concern, you may want to consider removing all links to the directories that you don’t want robots to crawl or people to check out, instead of putting them explicitly in robots.txt by using “disallow”. Robots or spiders won’t access unlinked pages. Removing links to those directories can be better than using “disallow” in robots.txt.

– Useful links
List of Search Engine Robots, Spiders and Cralwers
How to write robots.txt

Source


Overall RatingNo Rating
ProfessionalismNo Rating
Top QualityNo Rating
Great BenefitsNo Rating