Adds European Content to PPC Feed


Bridgewater, New Jersey based announced plans this week to expand their PPC content network to include European content. The new international content will include listings from French, German, Italian and Spanish companies. will be using their TrafficAnalystSM system to determine the origin of a Web sites visitor so that they can display geographically targeted advertisements to users. Searchfeed expects this update to help create a better user experience for sites that offer their feed.

Bill Loss, founder of, explains it this way: “This move will extend’s Network into new markets. Through the integration of European listings, we are creating the opportunity for our partners to better monetize visitor traffic from their European networks. Further, we believe the modifications made to TrafficAnalyst could translate into enriched search results and additional ‘stickiness’ for partner sites, ultimately increasing conversions for advertiser.”

For more information, visit the Web site.

October 6, 2004

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy & consulting. Jennifer enjoys the challenge of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Though she now prefers to work with small businesses, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children.

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