Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills marketers will need in the Age of Automation. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well
Longtime associate Ashley Schweigert joins Matt to talk SEO. Recently, Matt ran across a training video that claims that SEO Best Practices have changed, and has some contention with that claim. Grab some coffee and
How Do You Spend Your Marketing Time? The OMCP (Online Marketing Certified Professional) Certification performed a Role Delineation Study at the beginning of the year. The study asked participants to rank how much time
Matt’s LinkedIn inbox is full of requests, and most are lamentable as they are forgettable. Sue Grabowski joins us again to discuss the dismal state of “making the pitch.” When you send a LinkedIn request
Matt is joined by Stewart Bewley of Amplify. Stewart helps people to find their true voice. Having met while training at the same client, there was an instant friendship between Matt and Stewart. Both are
So what are you buying when you pay for Influencer marketing? Unilever thought their agencies had found them a quick way to reach a broader audience: by partnering with successful, influential social media personalities who
That’s the issue being faced by companies today. Because while data is everywhere, and there are a million ways to collect it… …there’s a lack of marketers who know how to read, interpret, and analyze
Procter & Gamble is going head-to-head with an 800-pound gorilla. Their game plan is to spend less. Amazon – and other major players dedicated to the digital advertising and retail spaces – are eating the
Sue Grabowski joins me again as we discuss how to approach social media. With all of the negative press about social media, trends and attitudes are changing quickly. How can businesses react and approach this dynamic,
Unless I know your business, it’s an irresponsible piece of non-advice. I am amazed at how many newsletters, articles, and posts simply repeat the same mantra over and over, and yet the only thing that changes
“No one else has approached the plain-English demystification of building an online business as cost-effectively and time-effectively as has Matt.”
– The Direct Marketing Association
Technology to today’s digital marketers is second nature, but most have never learned the principles of persuasion, or the tried-and-true sales techniques that enable better communication and lead generation.
I’ve found that sales skills aren’t obsolete. They are needed now more than ever. Teach New Dogs Old Tricks at Amazon
The biggest marketing obstacle is a lack of strategy. Overcome that obstacle and learn how to WOW your customers, who are Wired to be Wowed.
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