B2B Buyers Are Using Social Media in a Huge Way


Video blogger Sage Lewis keeps you up to date with what’s hot in the world of search marketing and social media.

Sage is the founder and President of The Digital Marketing Agency, SageRock Inc.

SageRock was founded in 1999 to help clients engage customers across an ever expanding interactive marketplace. This is accomplished through multiple channels such as search, social media, and vertical targeting; emerging digital opportunities such as mobile and rich media; behavioral targeting thorough email and dynamic engagement; and refinement of all initiatives through understanding usability and metrics.

By using a nationally experienced, independent marketing agency focused only on digital deployment, SageRock’s clients are able to navigate easily through this industry, take a holistic approach, leverage the right tools, and experience seamless implementation.

SageRock Inc. – The Digital Marketing Agency

Very interesting stuff. Cheers for sharing.


Thanks for doing this vlog about b2b buyers actively using social media. Many b2b sellers are way behind when it comes to having updated websites let alone some form of social media presence. By the way, you mention the book Groundswell in your video. Your readers may get some value out of my report on this book http://marketingthatmatters.blogspot.com/search/label/groundswell

Thanks guys!

I was excited about these findings too. B2B people often are suspect of social media. But this research is pretty compelling.


Excellent as always, your vlogs are fun, though you seem a little tired lately? Not sleeping well?

Hi Aussie!

Thanks ๐Ÿ™‚

I actually had a pretty bad cold that week. I was a little low on energy. But I’m almost back to normal.

You should expect my crazy antics to resume shortly.

Take care and thanks for checking on me.


There are so many businesses that aren’t aware of what they can do using social media. Maybe schools should be teaching this so we are more progressive as a society.

I couldn’t agree more, Doreen.
Schools are super slow to adopt these kinds of things. They truly are powerful.

This is not a surprise to me. Social networking is working for all industries and to all consumers now.

I agree, Nick.

But it’s surprising how many people still think it’s completely inappropriate for work and business.

That’s fine that B2B buyers and sellers are involved in Social Media, but, how many deals or services are sold within the realm of that medium? Are they making money as a result of their SM efforts?

What are the conversion rates using SM to promote products and services? I am late to game with social media myself, but would not count on it to sell the types of products I am selling.

I think that this new era of Web 2.0 marketing certainly opens up a new avenue of publicity – but in terms of targeting the type of people who actually want your product or service, it can be a “time sink” that may not produce much in terms of monetary gain.

And, even if you do have a product that fits within your target demographic, people go to, say, social media sites like Facebook and MySpace, for, well, the “social” aspect of it..

I may resemble a dinosaur in my thinking, but a good optimized web site or blog, good content, coupled with a good Adwords campaign (if you want faster results) is best for converting searchers into buyers.

People that are actively searching for your product or service, to me, has a much better chance of succeeding then putting a lot of effort into getting customers through social media..

Yes, if you are a good link baiter, and submit to Digg, Reddit, etc, then you will get a surge of traffic to your site, or blog.
For that, SM is a great vehicle. But, it goes back to my original point, does it produce buyers?

I don’t mean to sound like “Debbie Downer” and I might be completely missing the point here. However, I do think that SM’s power is limited – if you are looking for active – buying customers.

I just think that time would be better spent honing in on your target market, and looking for keywords that will convert customers.

But, then again, I am have been wrong before..

Robert C – The Wholesale Products Guy

It recently read (think it was on Twitter) that DELL just added $500,000 to their bottom line by following people via Twitter Search I believe by entering peoples conversations via that medium and carrying it through to the deal…..I guess you’ve just got to be creative and subtle.

Hi Robert,

I think if you don’t believe in social media I would definitely not suggest it for you.

Social media takes commitment and dedication. You really have to enjoy it and be into it to get the most out of it.

As an example, I have scheduled 12 interviews for a position we have open at our company. They all actually came from Twitter. (And now, if someone is looking for a job on this site, they might contact me here as well. Commenting on a blog is certainly part of social media.)

Social media is just a new twist on networking you’ve done with your Chamber of Commerce and other community organizations. The only difference is that the people you network with online are connected to you because they have some interest in you and your business. Whereas location-based networking is just about regional people getting together.

sage rocks, when he speaks we should listen ….plus he his hilarious….
social media is huge …lots of free portals for businesses..love it

rock on sage

Thanks a ton Jemile!

I really appreciate those props. It means a great deal to me.


Already I can see the hype around social media dying away as business release that you need more than Twitter profile and a talkative employee to make it work. There needs to be a hard strategy behind everything you do, and this is where a lot of people fall down

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