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Creating a Purpose-Driven Organization

Creating a Purpose-Driven Organization Publication Date: July 01, 2018 When employees are disengaged and underperforming, the reaction of many managers is to try new incentives and ratchet up oversight and control. Yet often nothing improves. Why? Because the assumption behind

Which search metrics do you show your boss?

Which search metrics do you show your boss? Articles So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and

HBR Guide to Performance Management

HBR Guide to Performance Management Publication Date: July 11, 2017 Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding–and falling short–is a pivotal part of ensuring you have the right talent

Web Analytics – The ROI of “Why?”

Web Analytics – The ROI of “Why?” Articles Possibly the biggest mistake you can make when analyzing your own web data or reporting other people’s data to them is stopping at what happened.  Here’s an example…. “Search Engine traffic rose