Nov 30

What’s Changed? – Your Door to Website Performance Insights

What’s Changed? – Your Door to Website Performance Insights Articles Either reporting or looking at reports of your top X whatever rarely leads to insights.  Why?  They rarely change.  Ok, once in a while they do, but for the most part, your top keywords, landing pages, referrers, etc. are going to be basically the same.  […]

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Nov 30

Creating a Purpose-Driven Organization

Creating a Purpose-Driven Organization Publication Date: July 01, 2018 When employees are disengaged and underperforming, the reaction of many managers is to try new incentives and ratchet up oversight and control. Yet often nothing improves. Why? Because the assumption behind such conventional approaches is that work is fundamentally contractual and that employees are self-interested agents […]

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Nov 30

Which search metrics do you show your boss?

Which search metrics do you show your boss? Articles So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and other measurements to run the business. Sometimes we search marketers don’t think about the business, […]

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Nov 30

Featured Discussion: Have you ever needed to freeze your credit?

Gotta admit, even though I just read the article posted, it still strikes me as an enormous hassle (even though the article literally finishes with, “it’s not a hassle!”)… but maybe I’m just oddly fearful of freezing it and being unable to thaw it. 

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Nov 30

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role Success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and — perhaps most important — translators. Translators are neither data architects nor data engineers. They’re not even necessarily dedicated […]

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Nov 30

Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand

Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand Articles Marketing on the web is demand-driven.  Searchers are looking for answers.  The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. (Read that […]

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Nov 30

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role Publication Date: February 05, 2018 It’s easier for companies to train existing employees for it than to hire new ones. To download this product after your purchase, simply sign-in to hbr.org and visit the “Purchases” area of your account. Note: Quantity […]

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Nov 30

Dynamic Keyword Research – Stay in Front of Your Competition

Dynamic Keyword Research – Stay in Front of Your Competition Articles Google has this tool called Insights for Search.  At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords.  Not many insights there, […]

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Nov 30

HBR Guide to Performance Management

HBR Guide to Performance Management Publication Date: July 11, 2017 Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding–and falling short–is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their […]

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Nov 30

Web Analytics – The ROI of “Why?”

Web Analytics – The ROI of “Why?” Articles Possibly the biggest mistake you can make when analyzing your own web data or reporting other people’s data to them is stopping at what happened.  Here’s an example…. “Search Engine traffic rose 20% in the last 3 months.” Sweet.  So, let’s everybody meet at Outback for an […]

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