Creating a Purpose-Driven Organization

Creating a Purpose-Driven Organization Publication Date: July 01, 2018 When employees are disengaged and underperforming, the reaction of many managers is to try new incentives and ratchet up oversight and control. Yet often nothing improves. Why? Because the assumption behind such conventional approaches is that work is fundamentally contractual and that employees are self-interested agents […]

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You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role Success with AI and analytics requires not just data scientists but entire cross-functional, agile teams that include data engineers, data architects, data-visualization experts, and — perhaps most important — translators. Translators are neither data architects nor data engineers. They’re not even necessarily dedicated […]

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Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand

Dynamic Keyword Research – Don’t Optimize Campaigns on Sinking Sand Articles Marketing on the web is demand-driven.  Searchers are looking for answers.  The best way to dominate the game is to become the best answer to their questions. This is why it’s important to do dynamic keyword research instead of static keyword research. (Read that […]

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You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role

You Don’t Have to Be a Data Scientist to Fill This Must-Have Analytics Role Publication Date: February 05, 2018 It’s easier for companies to train existing employees for it than to hire new ones. To download this product after your purchase, simply sign-in to hbr.org and visit the “Purchases” area of your account. Note: Quantity […]

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HBR Guide to Performance Management

HBR Guide to Performance Management Publication Date: July 11, 2017 Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding–and falling short–is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their […]

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